WTWY vs MTA

 

voodoolabs.github.io/Benson-Project/

WTWY vs MTA

Increasing awareness through %magic

Our Focus

  1. Which stations are most effective
  2. Which stations have the right people

Focus 1

Stations

Most popular stations

Why is this inadequate?

  • Not accounting for station size
  • Not accounting for a limited canvasing team

Solution: Density

Many stations are enormous. We want to find which stations have the greatest population for the smallest area. 

density = population \div turnstiles
density=population÷turnstiles

Densest Stations

Density

Top 5

 

1. Union Square

2. York Street

3. 1st Ave

4. 23rd St - 6th Ave

5. Grand - 30th Ave

Popularity

Top 5

 

1. Penn Station

2. Grand Central

3. Herald Square

4. Union Square

5. 86th Street

Focus 2

Boo, tourists

Filter out the tourists

(Simple Method)

Commuters refiltered

CommuterIndex = (p+p)-(np+np)
CommuterIndex=(p+p)−(np+np)

Most commuterist stations

Commuterist Top 5

1. Main St

2. 59th St

3. 86th St

4. Penn Station

5. Herald Square

Queens, what?

Conclusion

Ultimate plot

Ultimate Top 5

1. Penn Station

2. 86th St

3. 59th St

4. Hudson - 80th St

5. Roosevelt Ave

Commuterist

1. Main St

2. 59th St

3. 86th St

4. Penn Station

5. Herald Square

Density

1. Union Square

2. York Street

3. 1st Ave

4. 23rd St - 6th Ave

5. Grand - 30th Ave

Popularity

1. Penn Station

2. Grand Central

3. Herald Square

4. Union Square

5. Times Square

The Future

  • Calculate peak hours for each individual station
  • Spanning forest showing where your street teams should move each hour
  • Map which exits are most traveled in each station
  • Use demographic data to map stations with people most likely to attend the gala

The Team